Pitchtalk

Now playing: SPECIAL TALK - Ipan / Second Life

QUOTES

	RO: "Second Life is not a game, right?"

	RO: "Who invented this thing?"

	DF: "2003, june, we just passed our three year anniversary"

	RO: "How many people live in that second life?"

	RO: "And what do they do?"

	DF: "Think of Second Life as a place that brings people together..."

	DF: "In essence, the purpose of Second Life is what you choose"

	DF: "Linden Lab is not in the content business, we're in the platform business"

	RO: "What does it cost?"

	DF: "An island in Second Life costs $ 1.250"

	RO: "And how do I create stuff?"

	DF: "Our demographics range from 13 years old to 81 years old"

	DF: "We have an open market which allows you to buy and sell pretty much anything that you can think of"

	DF: "Most popular thing to do in Second Life is shopping"

	DF: "We have a micro currency called Linden Dollars"

	DF: "We can limit how many Linden Dollars that excist in the economy"

	RO: "How big is that economy right now?"

	RO: "And are people really making money?"

	RO: "So shit happens"

	RO: "Is there police, is there something like politics, is there religion?"

	DF: "We do have a prison"

	RO: "This Second Life has been financed by not really small guys.."

	DF: "I personally hope that we can take this the whole way, maybe do an ipo.."

	RO: "What does Google think of this?"

	DF: "We have three key things that we do really well..."

	RO: "Ok, and then I have a big company"

	RO: "Are there advertisers in already and if yes, what are they doing?"

	DF: "Bands, like Duran Duran are going to come in to Second Life.."

	DF: "They came in and created a store"

	RO: "And there was a car brand?"

	RO: "Can I invent my own credit card for example?"

	RO: "If I want to do this, where do I go to?"

	RO: "Do you get phonecalls from advertisers?"

	RO: "Are those companies already there, those agencies?"

	RO: "...We are five years from now..."